NEW YORK (PNN) - July 12, 2012 - Consumer-products companies are turning to new technology to overcome the biggest obstacle to learning what shoppers really think: what the shoppers say.
To find out what really draws their test shoppers' attention, companies like Procter & Gamble Co. and Kimberly Clark Corp. are combining three-dimensional computer simulations of product designs and store layouts with eye-tracking technology; and that, in turn, is helping them roll out new products faster and come up with designs and shelf layouts that boost sales.